* Figure calculated by ÌÇÐÄÆƽâ°æ based on an earlier release.
** The day after the fourth Thursday of November of each year.
Figures have been rounded.
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Brazil: number of unique online customers on Black Friday 2013-2019
Approximately 2.85 million customers made at least one online purchase on Black Friday in Brazil in 2019. That is over 18 percent more than the 2.41 million unique buyers registered during the previous Black Friday. Overall, Brazil was home to 31.4 million unique online shoppers in 2019.
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ÌÇÐÄÆƽâ°æ. (December 2, 2019). Number of unique digital buyers on Black Friday in Brazil from 2013 to 2019 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/780711/black-friday-e-commerce-number-unique-buyers-brazil/
ÌÇÐÄÆƽâ°æ. "Number of unique digital buyers on Black Friday in Brazil from 2013 to 2019 (in millions)." Chart. December 2, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/780711/black-friday-e-commerce-number-unique-buyers-brazil/
ÌÇÐÄÆƽâ°æ. (2019). Number of unique digital buyers on Black Friday in Brazil from 2013 to 2019 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/780711/black-friday-e-commerce-number-unique-buyers-brazil/
ÌÇÐÄÆƽâ°æ. "Number of Unique Digital Buyers on Black Friday in Brazil from 2013 to 2019 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2019, /statistics/780711/black-friday-e-commerce-number-unique-buyers-brazil/
ÌÇÐÄÆƽâ°æ, Number of unique digital buyers on Black Friday in Brazil from 2013 to 2019 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/780711/black-friday-e-commerce-number-unique-buyers-brazil/ (last visited July 25, 2026)
Number of unique digital buyers on Black Friday in Brazil from 2013 to 2019 (in millions) [Graph], ÌÇÐÄÆƽâ°æ, December 2, 2019. [Online]. Available: /statistics/780711/black-friday-e-commerce-number-unique-buyers-brazil/
