YouTube ranked as the world’s strongest brand in 2026, surpassing WeChat and Microsoft, based on an evaluation of factors such as marketing investment, brand performance among customers, staff, and stakeholders, and impact on business operations. According to the index, YouTube scored **** out of 100 points. WeChat followed, with a score of **** points, while Microsoft ranked third with **** points.
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Brand Finance. (February 2, 2026). Leading brands worldwide in 2026, by Brand Strength Index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/387949/strongest-brands-bsi-worldwide/
Brand Finance. "Leading brands worldwide in 2026, by Brand Strength Index." Chart. February 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/387949/strongest-brands-bsi-worldwide/
Brand Finance. (2026). Leading brands worldwide in 2026, by Brand Strength Index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/387949/strongest-brands-bsi-worldwide/
Brand Finance. "Leading Brands Worldwide in 2026, by Brand Strength Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2026, /statistics/387949/strongest-brands-bsi-worldwide/
Brand Finance, Leading brands worldwide in 2026, by Brand Strength Index ÌÇÐÄÆƽâ°æ, /statistics/387949/strongest-brands-bsi-worldwide/ (last visited July 19, 2026)
Leading brands worldwide in 2026, by Brand Strength Index [Graph], Brand Finance, February 2, 2026. [Online]. Available: /statistics/387949/strongest-brands-bsi-worldwide/
