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How do you imagine Christmas shopping in physical stores will be this year?

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Sources

Release date

October 2021

Region

Sweden

Survey time period

August to October 2021*

Number of respondents

7,648*

Age group

18-79 years

Supplementary notes

* For the 2021 results, four separate surveys were conducted. The first survey was conducted in August 2021 with a total of 1,382 respondents. The second survey was conducted in September 2021 with a total of 1,345 respondents. The third and fourth surveys were conducted in October 2021 with 1,385 and 3,086 respondents, respectively.

Citation formats

Sweden: Christmas shopping in-store 2020-2021

Published by
F. Watty,
Dec 10, 2021
In 2020, ** percent of Swedish shoppers expected slightly fewer people to do their Christmas shopping in physical stores. A year later, that number decreased considerably, reaching ** percent. Shoppers were expecting a holiday season with fewer regulations related to the novel coronavirus (COVID-19) pandemic, and towards the end of 2021 ** percent of Swedish consumers thought there would be a lot more people doing their holiday shopping in-store.
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