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Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*

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Sources

Release date

October 2018

Region

United States

Survey time period

2018

Number of respondents

600 respondents

Method of interview

Online survey

Supplementary notes

* Younger millennials are aged between 21 and 27 and older millennials are aged between 28 and 27 for the purpose of this research.

Citation formats

Reasons U.S. Millennials choose brands when holiday shopping by age group 2018

Published by
F. Watty,
Oct 19, 2018
This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some ** percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to ** percent of older Millennial respondents.
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Topics

Coronavirus (COVID-19): impact on holiday shopping in the U.S.U.S. Christmas season shoppingHoliday season e-commerce in the United StatesCoronavirus (COVID-19): impact on the retail landscape in the U.S.Coronavirus: impact on the retail industry worldwide
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