| Characteristic | Total EMEA | Argentina | Australia | Brazil | India | Nigeria | U.S. |
|---|---|---|---|---|---|---|---|
| Being familiar with the website or app on which it appears | 39% | 51% | 43% | 48% | 46% | 43% | 46% |
| Knowing the website or app on which it appears is independent and unbiased | 46% | 44% | 46% | 45% | 48% | 57% | 48% |
| Recognising the person or organization that wrote or created it | 43% | 55% | 47% | 47% | 44% | 45% | 47% |
| Seeing it has been shared by a friend or someone you know | 10% | 12% | 12% | 16% | 29% | 16% | 12% |
| Seeing it has a lot of shares, likes or comments next to it | 9% | 11% | 9% | 14% | 30% | 18% | 9% |
| If it fits with your understanding of the issues reported | 24% | 20% | 35% | 30% | 38% | 35% | 28% |
| Knowing the website or app on which it appears is based in | 16% | 20% | 29% | 22% | 35% | 19% | 23% |
| The website or app on which it appears is near the top of internet search results | 12% | 17% | 12% | 23% | 36% | 25% | 13% |
| If you search for it, a lot of other websites give the same information | 43% | 47% | 43% | 55% | 50% | 57% | 45% |
| It has accurate spelling and grammar | 35% | 32% | 36% | 38% | 27% | 16% | 33% |
| Other | 2% | 3% | 3% | 2% | 1% | 2% | 3% |
| Don't know | 10% | 6% | 9% | 5% | 4% | 3% | 11% |
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Source
Source
Release date
March 2021
More information
Region
Worldwide
Survey time period
January 6 to June 18, 2020*
Number of respondents
35,030 respondents
Age group
16-70 years
Method of interview
Online survey
Supplementary notes
Question: Thinking about the news and current affairs information you get online, which of the following factors, if any, are the most important in making you trust information is true?
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