| Characteristic | Share of new small developers |
|---|---|
| Europe | 25% |
| China | 23% |
| United States | 14% |
| Japan | 4% |
| Other regions* | 35% |
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Source
Sources
Release date
May 2023
More information
Region
Worldwide
Survey time period
2022
Supplementary notes
According to Apple, small developers are defined as follows: "We consider a developer on the App Store to be a small developer in a given year if it had fewer than one million downloads and less than $1 million in earnings across all its apps in that year. We exclude developers who never had more than 1,000 annual downloads. These criteria are broader than those of the App Store Small Business Program. In particular, our definition includes businesses that do not sell digital goods and services directly on the App Store."
The values may not sum up to 100 percent due to rounding.
Other regions include Brazil, South Korea, and India among others.
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