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Shopping app user retention rate in Latin America as of April 2020

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Source

Release date

June 2020

Region

Latin America and the Caribbean

Survey time period

April 1, 2019 to April 1, 2020

Supplementary notes

The study analyzed a total of 129 apps worldwide and took into account approximately 10 million installations.
Retention rate refers to the percentage of users that return to the shopping app.

Citation formats

Latin America: shopping app user retention rate 2020

Published by
Christy Tila,
Nov 2, 2020
As of April 2020, mobile users in Latin America showed a retention rate of ** percent on the first day after they installed a shopping app. After ** days of installing it, the retention rate had dropped down to **** percent.
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