| Characteristic | Searching/browsing the app store | Search engines (Google, Bing, etc.) | Word of mouth (friends, family, colleagues) | Brand advertising (online, in-app, social, TV) | Media (articles, videos, podcast, news) | Social/user generated content 9sponsored or not) | Brands' website, e-mails, SMS, or direct mail | In-store or in-venue signage |
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Source
Sources
Release date
June 2023
More information
Region
Worldwide
Survey time period
as of June 2023
Number of respondents
11,000 respondents
Age group
18 years and older
Supplementary notes
The source does not provide an exact survey date. The date provided is the publication date.
Consumers in the United States, Canada, the United Kingdom, France, Germany, South Africa, Singapore, Thailand, Indonesia, Brazil.
Citation formats
