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App retention rates worldwide from January to September 2020, by install type

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Source

Release date

November 2020

Region

Worldwide

Survey time period

January to September 2020

Number of respondents

15,000 apps

Special properties

iOS and Android

Citation formats

Global app retention rates 2020, by install type

Published by
Christy Tila,
Sep 16, 2021
Between January and September 2020, apps with organic installs presented a **** percent retention rate after one day from the install, while paid installs presented roughly a **** percent app retention rate after the same amount of time. However, after 12 weeks, non-organic installs had an app retention rate of ***, while organic installs had a retention rate of *** percent.
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