| Characteristic | Total session trend | Day 30 retention rate (average per app) |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
November 2020
More information
Region
Worldwide
Survey time period
July 2019 to September 2020
Supplementary notes
According to the source: "The trend displaying total sessions [...] was created by comparing the number of sessions [...] among the top 5,000 apps in each analyzed month; each metric, including the day 30 rate was then normalized to enable an apples to apples comparison."
A session is as "the amount of time in which a user is actively engaged with either an app in the foreground or with an open website. [...] In the mobile ecosystem, a session begins when the app is opened in the foreground, and ends when it goes into the background with no events occurring during a predetermined time window [...]"
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