| Characteristic | Buy with the same frequency as before | Stopped buying over the past 6 months, but was buying there before | Started buying over the past 6 months (was not buying there before) | Never bought there |
|---|---|---|---|---|
| Supermarkets | 65% | 21% | 6% | 7% |
| Cosmetics chain stores | 61% | 31% | 3% | 5% |
| Online stores | 55% | 13% | 13% | 19% |
| Pharmacies | 40% | 28% | 9% | 23% |
| Monobrand stores | 39% | 28% | 6% | 28% |
| Official brand sites | 21% | 16% | 6% | 56% |
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Source
Source
Release date
June 2021
More information
Region
Russia
Survey time period
April 2021
Number of respondents
300 respondents
Age group
18-40 years
Special properties
Female cosmetic users in cities with 500+ inhabitants
Method of interview
Online panel
Supplementary notes
The source does not provide additional information regarding the percentage points missing or exceeding 100 percent. It might be due to rounding.
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