The study included 48 online stores of beauty category (specializing in retail of decorative and self-care cosmetics, perfumes, products for manicure and pedicure masters, and make-up artists) listed in the 1,000 largest Russian online stores by orders volume, four online stores of network marketing companies, and two largest universal marketplaces - Wildberries and Ozon.
Only online sales of cosmetics in the Russian territory were taken into consideration (excluding export sales).
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Online cosmetic stores distribution in Russia 2021, by region
As of 2021, most online cosmetics stores in Russia were registered in Moscow and the Moscow Oblast. Only ** percent of such stores were based in the second-largest city in the country - Saint Petersburg.
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Data Insight (RU), & ROWI Factoring Plus. (November 15, 2022). Distribution of online cosmetic stores in Russia in 2021, by region* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1256758/online-cosmetics-store-share-by-region-russia/
Data Insight (RU), und ROWI Factoring Plus. "Distribution of online cosmetic stores in Russia in 2021, by region*." Chart. November 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1256758/online-cosmetics-store-share-by-region-russia/
Data Insight (RU), ROWI Factoring Plus. (2022). Distribution of online cosmetic stores in Russia in 2021, by region*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1256758/online-cosmetics-store-share-by-region-russia/
Data Insight (RU), and ROWI Factoring Plus. "Distribution of Online Cosmetic Stores in Russia in 2021, by Region*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2022, /statistics/1256758/online-cosmetics-store-share-by-region-russia/
Data Insight (RU) & ROWI Factoring Plus, Distribution of online cosmetic stores in Russia in 2021, by region* ÌÇÐÄÆƽâ°æ, /statistics/1256758/online-cosmetics-store-share-by-region-russia/ (last visited July 29, 2026)
Distribution of online cosmetic stores in Russia in 2021, by region* [Graph], Data Insight (RU), & ROWI Factoring Plus, November 15, 2022. [Online]. Available: /statistics/1256758/online-cosmetics-store-share-by-region-russia/
