| Characteristic | Share of stores |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Release date
November 2022
Region
Russia
Survey time period
2021
Supplementary notes
* Includes decorative cosmetics and hair product stores.
The study included 48 online stores of beauty category (specializing in retail of decorative and self-care cosmetics, perfumes, products for manicure and pedicure masters, and make-up artists) listed in the 1,000 largest Russian online stores by orders volume, four online stores of network marketing companies, and two largest universal marketplaces - Wildberries and Ozon. Only online sales of cosmetics in the Russian territory were taken into consideration (excluding export sales).
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