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Distribution of the main drivers for online purchases of cosmetics products in Italy in 2022

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Sources

Release date

September 2023

Region

Italy

Survey time period

2022

Special properties

online buyers of cosmetic products

Supplementary notes

The source asked the following question: "What are the two main reasons you shop for cosmetic products online and not through traditional channels?"

Citation formats

Drivers for online purchases of cosmetic products in Italy 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2023
In 2022, about ** percent of online shoppers considered better prices as the main driver for online purchases in Italy. Additionally, other important reasons to choose online shopping for cosmetics products were special deals, a wide selection, and bundles with other purchases .
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Topics

Cosmetics market in the United Kingdom (UK)Cosmetics industryCosmetics market in ItalyCosmetics market in EuropeBeauty and personal care market in Spain
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