Video was the mobile internet advertising format that grew the most in Italy in 2020, with an ** percent increase from 2019. Other display and search spending both increased **** percent, while SMS spending decreased ** percent.
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Osservatori Digital Innovation. (May 12, 2021). Change in mobile advertising spending in Italy in 2020, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1257182/mobile-ad-spend-growth-format-italy/
Osservatori Digital Innovation. "Change in mobile advertising spending in Italy in 2020, by format ." Chart. May 12, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1257182/mobile-ad-spend-growth-format-italy/
Osservatori Digital Innovation. (2021). Change in mobile advertising spending in Italy in 2020, by format . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1257182/mobile-ad-spend-growth-format-italy/
Osservatori Digital Innovation. "Change in Mobile Advertising Spending in Italy in 2020, by Format ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 12 May 2021, /statistics/1257182/mobile-ad-spend-growth-format-italy/
Osservatori Digital Innovation, Change in mobile advertising spending in Italy in 2020, by format ÌÇÐÄÆÆ½â°æ, /statistics/1257182/mobile-ad-spend-growth-format-italy/ (last visited August 02, 2026)
Change in mobile advertising spending in Italy in 2020, by format [Graph], Osservatori Digital Innovation, May 12, 2021. [Online]. Available: /statistics/1257182/mobile-ad-spend-growth-format-italy/