| Characteristic | Share of influencers |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
June 2021
Region
India
Survey time period
May 2021
Supplementary notes
Breakdown of influencer tiers :
Nano-influencers : 1,000 to 5,000 followers
Micro-influencers : 5,000 to 20,000 followers
Mid-tier influencers : 20,000 to 100,000 followers
Macro-influencers : 100,000 to one million followers
Mega-influencers and celebrities : over one million followers
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