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Distribution of people installing Subscription Video-on-Demand (SVoD) apps in the United States in 2020, by gender

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Source

In cooperation with
Release date

June 2021

Region

United States

Survey time period

September 7 to December 6, 2020

Supplementary notes

The source does not specify the number of respondents.

Citation formats

SVoD app installers in the U.S. 2020, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2021
According to a survey in the last quarter of 2020, most of the recent SVoD app installers were men in the United States, except when looking at the gender distribution of the streaming services Starz and Netflix. YouTube TV and HBO Max had the highest shares of male installers, at ** and ** percent respectively.
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