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Leading incentives for trying Korean beauty products in Japan as of July 2021

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Source

In cooperation with
Release date

October 2021

Region

Japan

Survey time period

July 8 to 30, 2021

Number of respondents

562 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What would influence you to try a Korean beauty skincare product?"

Citation formats

Major incentives for trying Korean beauty products in Japan 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 25, 2021
According to a survey conducted by in July 2021 in Japan, the leading incentive that would motivate Japanese consumers to try Korean beauty products was recommendations from family and friends. While ** percent considered the opinions of family and acquaintances a stimulus to try Korean skincare, only *** percent considered influencer marketing by Korean celebrities a reason to start using Korean beauty care products.
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