The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
Citation formats
FMCG targeting ad spend in Russia and CIS 2020, by gender and product
In most FMCG categories, advertisers preferred to target female social media users using the service myTarget in Russia and the CIS in 2020. For example, in the segment of care and hygiene products, *** percent of the advertising spend was allocated toward targeting women.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 2020, by Targeted Gender and Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category ÌÇÐÄÆƽâ°æ, /statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/ (last visited August 01, 2026)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by targeted gender and product category [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241758/fmcg-ad-targeting-by-gender-and-product-russia-cis/
