The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
Citation formats
FMCG ad share in social media in Russia and CIS 2020, by format
FMCG brands spent the largest share of their advertising budget on pre-roll campaigns on the targeting service myTarget in major social media in Russia and the CIS in the fourth quarter of 2020. Multiformat placements were the second most popular campaign format.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format ÌÇÐÄÆƽâ°æ, /statistics/1241715/fmcg-advertising-share-by-format-russia-cis/ (last visited July 31, 2026)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241715/fmcg-advertising-share-by-format-russia-cis/
