During a survey among retailers in the United States, concluded in May 2020, it was found that ** percent of retailers who were already investing in Amazon advertising said they were planning to increase their spending on this channel; the same was true of Walmart advertising spending. Further ** percent of retailers planned to increase ad spending on OTT/CTV ads as well as YouTube ads.
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Catalyst. (July 7, 2020). Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1237460/change-retail-digital-ad-spending-channels/
Catalyst. "Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020." Chart. July 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1237460/change-retail-digital-ad-spending-channels/
Catalyst. (2020). Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1237460/change-retail-digital-ad-spending-channels/
Catalyst. "Share of Retailers Who Planned to Increase Spending on Digital Advertising Channels and Platforms in The United States as of May 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2020, /statistics/1237460/change-retail-digital-ad-spending-channels/
Catalyst, Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020 ÌÇÐÄÆƽâ°æ, /statistics/1237460/change-retail-digital-ad-spending-channels/ (last visited August 06, 2026)
Share of retailers who planned to increase spending on digital advertising channels and platforms in the United States as of May 2020 [Graph], Catalyst, July 7, 2020. [Online]. Available: /statistics/1237460/change-retail-digital-ad-spending-channels/
