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Source
Source
In cooperation with
McKinsey & Company
Release date
October 2022
More information
Region
Indonesia
Survey time period
August 23 to 30, 2022
Number of respondents
1,041 respondents
Age group
18 years and older
Supplementary notes
Survey question: "You mentioned you tried a new/different brand than what you normally buy. What were the main reasons that drove this decision? Select up to three relevant reasons. "Brand" includes different brand, new private label/store brand"
Figures may not add up to 100 due to rounding.
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