The source did not mention the type of survey used.
Original question: "You mentioned that you switched to a different store/website when purchasing the following product/service. What was the reason for this?"
Citation formats
Leading reasons for switching retail channels in Vietnam 2022
According to a survey conducted in December 2022, more than ** percent of respondents in Vietnam confirmed switching to other retailers primarily due to better prices or promotions. Better shipping or delivery price is also one of the most important motivations for Vietnamese consumers to switch retail channels, with around ** percent of surveyed respondents.
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McKinsey & Company. (February 23, 2023). Leading motivations for switching retail channels in Vietnam as of December 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1388750/vietnam-reasons-for-retailers-switching/
McKinsey & Company. "Leading motivations for switching retail channels in Vietnam as of December 2022." Chart. February 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1388750/vietnam-reasons-for-retailers-switching/
McKinsey & Company. (2023). Leading motivations for switching retail channels in Vietnam as of December 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1388750/vietnam-reasons-for-retailers-switching/
McKinsey & Company. "Leading Motivations for Switching Retail Channels in Vietnam as of December 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2023, /statistics/1388750/vietnam-reasons-for-retailers-switching/
McKinsey & Company, Leading motivations for switching retail channels in Vietnam as of December 2022 ÌÇÐÄÆƽâ°æ, /statistics/1388750/vietnam-reasons-for-retailers-switching/ (last visited August 01, 2026)
Leading motivations for switching retail channels in Vietnam as of December 2022 [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: /statistics/1388750/vietnam-reasons-for-retailers-switching/
