According to a survey conducted among Chinese respondents, around ** percent of consumers said they would increase their online shopping on Taobao during the Chinese New Year in 2021, compared to the previous year. In the meantime, about half of the respondents would add their spending on Pinduoduo.
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Kantar. (February 9, 2021). Share of consumers increasing online spending during Spring Festival compared to the previous year in China as of January 2021, by platforms [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1215529/china-share-of-consumers-increasing-their-spring-festival-online-spending-by-platform/
Kantar. "Share of consumers increasing online spending during Spring Festival compared to the previous year in China as of January 2021, by platforms." Chart. February 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1215529/china-share-of-consumers-increasing-their-spring-festival-online-spending-by-platform/
Kantar. (2021). Share of consumers increasing online spending during Spring Festival compared to the previous year in China as of January 2021, by platforms. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1215529/china-share-of-consumers-increasing-their-spring-festival-online-spending-by-platform/
Kantar. "Share of Consumers Increasing Online Spending during Spring Festival Compared to The Previous Year in China as of January 2021, by Platforms." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Feb 2021, /statistics/1215529/china-share-of-consumers-increasing-their-spring-festival-online-spending-by-platform/
Kantar, Share of consumers increasing online spending during Spring Festival compared to the previous year in China as of January 2021, by platforms ÌÇÐÄÆƽâ°æ, /statistics/1215529/china-share-of-consumers-increasing-their-spring-festival-online-spending-by-platform/ (last visited July 31, 2026)
Share of consumers increasing online spending during Spring Festival compared to the previous year in China as of January 2021, by platforms [Graph], Kantar, February 9, 2021. [Online]. Available: /statistics/1215529/china-share-of-consumers-increasing-their-spring-festival-online-spending-by-platform/
