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Distribution of gross merchandise value (GMV) of leading e-commerce providers in China in 3rd quarter 2024, by platform

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Release date

December 2024

Region

China

Survey time period

Q3 2024

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Breakdown of major e-commerce platforms' GMV in China 2024, by platform

Published by
Yihan Ma,
Aug 28, 2025

The market share of social commerce in China is expected to grow rapidly as it gains a share from traditional e-commerce platforms. By the third quarter of 2024, Douyin accounted for ** percent of the e-commerce GMV in China, up from only **percent in the fourth quarter of 2022.

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