fiscal year 2020; the Japanese fiscal year starts on April 1 of each stated year and ends on March 31 of the following year
Supplementary notes
Figures are based on surveys among manufacturers of health foods, who were granted permission for using the seal certifying products as "foods for specified health uses" (FOSHU).
Citation formats
Sales share of FOSHU certified health foods in Japan FY 2020, by sales channel
In the fiscal year 2020, supermarkets were the leading sales channel for health foods labeled as "foods for specified health uses" (FOSHU) in Japan, with a market share of almost ** percent. FOSHU is a label for food products with scientifically recognized health claims, which received the government's approval to be promoted as such.
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Japan Health and Nutrition Food Association. (July 30, 2021). Sales value share of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by sales channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1196070/japan-foshu-health-food-sales-share-by-channel/
Japan Health and Nutrition Food Association. "Sales value share of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by sales channel." Chart. July 30, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1196070/japan-foshu-health-food-sales-share-by-channel/
Japan Health and Nutrition Food Association. (2021). Sales value share of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by sales channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1196070/japan-foshu-health-food-sales-share-by-channel/
Japan Health and Nutrition Food Association. "Sales Value Share of Health Foods Certified as "Foods for Specified Health Uses" (Foshu) in Japan in Fiscal Year 2020, by Sales Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jul 2021, /statistics/1196070/japan-foshu-health-food-sales-share-by-channel/
Japan Health and Nutrition Food Association, Sales value share of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by sales channel ÌÇÐÄÆƽâ°æ, /statistics/1196070/japan-foshu-health-food-sales-share-by-channel/ (last visited August 06, 2026)
Sales value share of health foods certified as "foods for specified health uses" (FOSHU) in Japan in fiscal year 2020, by sales channel [Graph], Japan Health and Nutrition Food Association, July 30, 2021. [Online]. Available: /statistics/1196070/japan-foshu-health-food-sales-share-by-channel/
