The leading reason for purchasing organic food in Japan was that they are considered healthier or more nutritious than general products as revealed in a survey conducted by in September 2023. While ** percent of consumers believed that organic products were healthier, only **** percent were chasing after current food trends.
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Rakuten Insight. (October 16, 2023). Leading reasons to buy organic food products in Japan as of September 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1279422/japan-reason-organic-food-purchases/
Rakuten Insight. "Leading reasons to buy organic food products in Japan as of September 2023." Chart. October 16, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1279422/japan-reason-organic-food-purchases/
Rakuten Insight. (2023). Leading reasons to buy organic food products in Japan as of September 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1279422/japan-reason-organic-food-purchases/
Rakuten Insight. "Leading Reasons to Buy Organic Food Products in Japan as of September 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Oct 2023, /statistics/1279422/japan-reason-organic-food-purchases/
Rakuten Insight, Leading reasons to buy organic food products in Japan as of September 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1279422/japan-reason-organic-food-purchases/ (last visited July 28, 2026)
Leading reasons to buy organic food products in Japan as of September 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1279422/japan-reason-organic-food-purchases/