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Catalog refresh rate among ad-supported video-on-demand (AVoD) vs. subscription video-on-demand (SVoD) services in the United States from July to August 2020

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Source

Release date

September 2020

Region

United States

Survey time period

July to August 2020

Citation formats

AVoD vs. SVoD catalog refresh rate U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 12, 2021
Data shows that ad-supported video-on-demand services were more likely to offer their viewers fresher content than SVoD services, with Roku having turned over **** percent of its catalog between July and August 2020, and Pluto TV refreshing **** percent. Meanwhile, SVoD leader Netflix turned over just *** percent of its content catalog in the same time period. Whilst AVoD has yet to make the same impact as SVoD, keeping content updated and offering viewers something new to watch is likely to appeal to users, as quality content is a top priority among video streaming lovers.
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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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