Share of consumers in the United States planning to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category
Characteristic
Share of respondents
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U.S. consumers that intend to splurge or treat themselves
Supplementary notes
The question was phrased by the source as follows: "You mentioned that you plan to splurge/treat yourself in 2021. Which categories do you intend to treat yourself to?"
Multiple answers were possible.
Citation formats
Expected leisure categories on which U.S. consumers plan to splurge 2021
The coronavirus (COVID-19) pandemic has had a massive impact on the lives of people around the globe, requiring them to isolate and stay socially distant for months on end. As a result, many intend to treat themselves to leisure activities once the crisis has subsided. Among consumers in the United States that were planning to splurge or treat themselves in 2021, approximately ** were either planning to go to restaurants and bars, or planning to travel or take a vacation.
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McKinsey & Company. (May 13, 2021). Share of consumers in the United States planning to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1240643/expected-leisure-categories-on-which-us-consumers-plan-to-splurge/
McKinsey & Company. "Share of consumers in the United States planning to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category." Chart. May 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1240643/expected-leisure-categories-on-which-us-consumers-plan-to-splurge/
McKinsey & Company. (2021). Share of consumers in the United States planning to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1240643/expected-leisure-categories-on-which-us-consumers-plan-to-splurge/
McKinsey & Company. "Share of Consumers in The United States Planning to Splurge or Treat Themselves Due to The Coronavirus (Covid-19) Pandemic in 2021, by Leisure Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2021, /statistics/1240643/expected-leisure-categories-on-which-us-consumers-plan-to-splurge/
McKinsey & Company, Share of consumers in the United States planning to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category ÌÇÐÄÆƽâ°æ, /statistics/1240643/expected-leisure-categories-on-which-us-consumers-plan-to-splurge/ (last visited July 23, 2026)
Share of consumers in the United States planning to splurge or treat themselves due to the coronavirus (COVID-19) pandemic in 2021, by leisure category [Graph], McKinsey & Company, May 13, 2021. [Online]. Available: /statistics/1240643/expected-leisure-categories-on-which-us-consumers-plan-to-splurge/
