The source defines the "peak" period as March-April 2020.
The source adds the following information: "Figure based on a proprietary analysis by the Mastercard Economics Institute that modeled the global share of retail e-commerce across all payment types, drawing on sales activity within the Mastercard network comparing 2020 vs 2019."
The source did not provide an exact date of release for the data. In this statistic, date of access is used in lieu of date of release.
Citation formats
Grocery e-commerce sales worldwide before and after COVID-19
Before the coronavirus pandemic, only percent of grocery retail sales involved e-commerce channels. During the peak of the emergency, the e-commerce share of grocery retail grew to *** percent, while a study showed that online shopping of grocery products is here to stay. Indeed, the current share of global e-commerce penetration was valued at **** percent.
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Mastercard Economics Institute. (April 14, 2021). Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. "Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic." Chart. April 14, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. (2021). Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute. "Global Development of E-commerce Shares of Grocery Stores before and after The Coronavirus (Covid-19) Pandemic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2021, /statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
Mastercard Economics Institute, Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic ÌÇÐÄÆƽâ°æ, /statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/ (last visited July 22, 2026)
Global development of e-commerce shares of grocery stores before and after the coronavirus (COVID-19) pandemic [Graph], Mastercard Economics Institute, April 14, 2021. [Online]. Available: /statistics/1229979/grocery-e-commerce-shares-development-during-pandemic/
