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Preferred e-commerce websites by millennials on Black Friday in France in 2020

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Source

Release date

November 2020

Region

France

Survey time period

October 28 and 29, 2020

Number of respondents

112 respondents

Age group

18-34 years

Special properties

among consumers planning to shop online during Black Friday

Method of interview

Omnibus survey

Citation formats

Preferred e-commerce sites by millennials on Black Friday in France 2020

Published by
F. Watty,
Dec 7, 2020
Physical or online shopping activities have seen a shift in activity, partly due to the restrictions provoked by the outbreak of the COVID-19 virus in France in 2020. When asked what platforms they would most probably visit during Black Friday that year, French consumers aged 18 to 34 - representative of the millennial generation - more than two-thirds mentioned Amazon. Local retail platforms Sephora and Fnac followed, attracting ** percent and ** percent of young respondents, respectively.
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