* The source adds the following information on the methodology:
The analysis is based on a sample of 50,000 keywords collected from different tools: Ranxplorer, Semrush, SmartKeyword, and Google Search Console.
Research volumes are adjusted for the period between October 8 and December 12. This is due to the analysis of Google Search Console and Google Trends data which show that it is during this period that the vast majority of queries are carried out.
Data for 2020 corresponds to queries made from November 27 to December 7 (hence a higher volume compared to data for 2021 which corresponds to the week of November 22).
Citation formats
Leading e-retailers on Black Friday in France 2021, by search volume
Every year, Black Friday marks a defining date for online retailers, as a significant percentage of their annual sales take place on those days. In 2021, a keyword analysis looked at the most searched online retailers for Black Friday in France, which took place on November ****. According to results, Amazon was the most popular online retailer among French consumers, accumulating approximately ** queries. It was followed by the French Cdiscount and Darty, with * and * searches, respectively.
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SmartKeyword. (December 2, 2021). Most searched e-commerce retailers for Black Friday in France in 2021 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1179349/black-friday-sales-ranking-e-merchants-search-volume-france/
SmartKeyword. "Most searched e-commerce retailers for Black Friday in France in 2021 (in 1,000s)." Chart. December 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1179349/black-friday-sales-ranking-e-merchants-search-volume-france/
SmartKeyword. (2021). Most searched e-commerce retailers for Black Friday in France in 2021 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1179349/black-friday-sales-ranking-e-merchants-search-volume-france/
SmartKeyword. "Most Searched E-commerce Retailers for Black Friday in France in 2021 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2021, /statistics/1179349/black-friday-sales-ranking-e-merchants-search-volume-france/
SmartKeyword, Most searched e-commerce retailers for Black Friday in France in 2021 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1179349/black-friday-sales-ranking-e-merchants-search-volume-france/ (last visited July 30, 2026)
Most searched e-commerce retailers for Black Friday in France in 2021 (in 1,000s) [Graph], SmartKeyword, December 2, 2021. [Online]. Available: /statistics/1179349/black-friday-sales-ranking-e-merchants-search-volume-france/
