Digital advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020
(n million U.S. dollars)
Characteristic
2018
2019
2020
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Six publicly traded newspaper companies that reported detailed revenue in Q2 2020 were initially selected for analysis. For 2020, Lee figures indicate what revenue would have been without the acquisition of BH Media Group’s newspapers in March 2020. Tribune did not report digital ad revenue in 2020. Gannett and New Media have not regularly reported digital ad revenue and so are not included here.
Citation formats
Digital advertising revenue of newspaper companies in the U.S. 2018-2020
McClatchy saw a decline in newspaper digital advertising revenue between 2019 and 2020 reaching ** percent. Between the second quarter of 2019 and 2020 its ad revenue in the United States fell from ** million to **** million U.S. dollars. In comparison Lee's ad revenue dropped by ** percent in the measure period, from ** to ** million dollars.
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Pew Research Center. (October 29, 2020). Digital advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (n million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1190239/digital-ads-revenue-of-newspaper-companies-usa/
Pew Research Center. "Digital advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (n million U.S. dollars)." Chart. October 29, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1190239/digital-ads-revenue-of-newspaper-companies-usa/
Pew Research Center. (2020). Digital advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (n million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1190239/digital-ads-revenue-of-newspaper-companies-usa/
Pew Research Center. "Digital Advertising Revenue of Selected Newspaper Companies in Light of The Coronavirus Outbreak in The United States in 2nd Quarters of 2018 to 2020 (N Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Oct 2020, /statistics/1190239/digital-ads-revenue-of-newspaper-companies-usa/
Pew Research Center, Digital advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (n million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1190239/digital-ads-revenue-of-newspaper-companies-usa/ (last visited August 05, 2026)
Digital advertising revenue of selected newspaper companies in light of the coronavirus outbreak in the United States in 2nd quarters of 2018 to 2020 (n million U.S. dollars) [Graph], Pew Research Center, October 29, 2020. [Online]. Available: /statistics/1190239/digital-ads-revenue-of-newspaper-companies-usa/
