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Moment in which consumers select a clothing brand in Colombia in 2019

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Sources

Release date

December 2019

Region

Colombia

Survey time period

2019

Number of respondents

609 respondents

Supplementary notes

The source does not specify the time or duration of the survey, nor the age of participants.

Citation formats

Colombia: moment when consumers select a clothing brand 2019

Published by
F. Watty,
Dec 4, 2020
According to a survey carried out in Colombia in 2019, ** percent of respondents stated that at they already knew which clothing brand were they going to buy before arriving to the shopping area. Meanwhile, two thirds of respondents (** percent) said that they usually decided which brand to buy only after arriving to the shopping place.
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