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Source
Source
Release date
October 2015
More information
Region
Germany
Survey time period
June to July 2015
Number of respondents
5,182 respondents
Age group
14-69 years
Method of interview
Online survey
Supplementary notes
* Sample size, i.e. number of persons owning a piece of clothing from this brand, was below 50.
Information on basic sample:
The survey is based on persons available to reach online (Germans and EU citizens in private households, at main residence) aged 14 to 69 years.
Information on random sample:
2015: 5,182 respondents, projected base of 44.31 million persons
This question was phrased by the source as follows: "Here is a list of the brands or clothing producers you stated to know. Please indicate for each brand, whether you own one, several or no pieces of clothing from this brand."
(Original German question: "Hier sehen Sie die Ihnen bekannten Marken bzw. Hersteller von Kleidung noch einmal. Bitte geben Sie zu jeder Marke an, ob Sie davon ein oder mehrere Kleidungsstücke besitzen, oder nicht.")
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