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Source
Source
Release date
October 2015
More information
Region
Germany
Survey time period
June to July 2015
Number of respondents
5,182 respondents
Age group
14-69 years
Method of interview
Online survey
Supplementary notes
Information on basic sample:
The survey is based on persons available to reach online (Germans and EU citizens in private households, at main residence) aged 14 to 69 years.
Information on random sample:
2015: 5,182 respondents, projected base of 44.31 million persons
Figures have been rounded.
This question was phrased by the source as follows: "Here is a list of clothing brands. For each brand, please indicate if you know of the brand, even if it's just by name, or if you don't know the brand."
(Original German question: "Hier sehen Sie Marken bzw. Hersteller von Kleidung: Bitte geben Sie zu jeder Marke an, ob Sie diese kennen, wenn auch nur dem Namen nach, oder nicht kennen.")
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