In 2020, the UK was the country with the biggest cross-over B2C e-commerce market. Its revenue amounted to ** billion euros if transactions of travel services are excluded. Germany followed with ** billion euros, while France ranked third with a cross-over e-commerce revenue of ** billion euros.
European cross-border e-commerce from China
The cross-border e-commerce purchases from Chinese retailers were remarkable. In 2020, it was reported that more than ** percent of consumers living in Poland, Hungary, Latvia, and Lithuania have bought physical goods from Chinese online retailers over the previous three months. In turn, ** percent of individuals have made cross-border purchases from EU sellers in 2020.
Cross-border platforms
Cross-border shopping is popular outside Europe, too. A global survey from ** revealed that more than ** percent of the shoppers in ** countries have made their most recent cross-border purchases from the e-commerce giant Amazon. AliExpress followed with ** percent and eBay with ** percent of preferences, respectively.
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CBCommerce Europe. (June 23, 2021). Value of cross-border B2C e-commerce revenue in Europe in 2020, by country (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1225521/cross-border-b2c-e-commerce-turnover-europe-by-country/
CBCommerce Europe. "Value of cross-border B2C e-commerce revenue in Europe in 2020, by country (in billion euros)." Chart. June 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1225521/cross-border-b2c-e-commerce-turnover-europe-by-country/
CBCommerce Europe. (2021). Value of cross-border B2C e-commerce revenue in Europe in 2020, by country (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1225521/cross-border-b2c-e-commerce-turnover-europe-by-country/
CBCommerce Europe. "Value of Cross-border B2c E-commerce Revenue in Europe in 2020, by Country (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2021, /statistics/1225521/cross-border-b2c-e-commerce-turnover-europe-by-country/
CBCommerce Europe, Value of cross-border B2C e-commerce revenue in Europe in 2020, by country (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1225521/cross-border-b2c-e-commerce-turnover-europe-by-country/ (last visited July 25, 2026)
Value of cross-border B2C e-commerce revenue in Europe in 2020, by country (in billion euros) [Graph], CBCommerce Europe, June 23, 2021. [Online]. Available: /statistics/1225521/cross-border-b2c-e-commerce-turnover-europe-by-country/
