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What do you expect the average discount to be on Black Friday and/or Cyber Monday?

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Source

In cooperation with
Release date

November 2020

Region

Italy

Survey time period

October 2020

Number of respondents

11,332*

Supplementary notes

* The survey was conducted across 14 countries. The exact sample size for Italy was not provided by the source.

Citation formats

Discount expectations for Black Friday and Cyber Monday among Italian consumers 2020

Published by
Yihan Ma,
Nov 24, 2020
In 2020, most Italian consumers expected to find discounts and promotions during Black Friday and Cyber Monday sales. According to a survey, *** in *** Italian consumers expected the average discount to be between ** and ** percent of the original value. Another ** percent of surveyed consumers stated that the discount would presumably amount between ** and ** percent.
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