Figures were calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.
Data for Black Friday refers to the average ticket for e-commerce purchases made between Thursday and Sunday. For Cyber Monday, it refers only to orders from that day.
*2020 and 2023 figures were calculated based on growth rates from other publications.
Data before 2023 was obtained from multiple sources.
Citation formats
Black Week average online ticket value in Brazil 2020-2024
In 2024, the average value of online orders during Black Friday amounted to about *** Brazilian reals. That is a decrease of almost *** percent compared to the same period a year earlier. During Cyber Monday, the average online ticket value also dropped to around *** reals. Overall, online sales revenue during the so-called Black Week in Brazil has increased.
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ecommercebrasil.com.br, & Gazeta do Povo, & CNN Brasil. (December 2, 2024). Average online order value on Black Friday and Cyber Monday in Brazil from 2020 to 2024 (in Brazilian reals) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/941733/black-week-e-commerce-sales-value-checkout-brazil/
ecommercebrasil.com.br, und Gazeta do Povo, und CNN Brasil. "Average online order value on Black Friday and Cyber Monday in Brazil from 2020 to 2024 (in Brazilian reals)." Chart. December 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/941733/black-week-e-commerce-sales-value-checkout-brazil/
ecommercebrasil.com.br, Gazeta do Povo, CNN Brasil. (2024). Average online order value on Black Friday and Cyber Monday in Brazil from 2020 to 2024 (in Brazilian reals). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/941733/black-week-e-commerce-sales-value-checkout-brazil/
ecommercebrasil.com.br, and Gazeta do Povo, and CNN Brasil. "Average Online Order Value on Black Friday and Cyber Monday in Brazil from 2020 to 2024 (in Brazilian Reals)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Dec 2024, /statistics/941733/black-week-e-commerce-sales-value-checkout-brazil/
ecommercebrasil.com.br & Gazeta do Povo & CNN Brasil, Average online order value on Black Friday and Cyber Monday in Brazil from 2020 to 2024 (in Brazilian reals) ÌÇÐÄÆƽâ°æ, /statistics/941733/black-week-e-commerce-sales-value-checkout-brazil/ (last visited July 23, 2026)
Average online order value on Black Friday and Cyber Monday in Brazil from 2020 to 2024 (in Brazilian reals) [Graph], ecommercebrasil.com.br, & Gazeta do Povo, & CNN Brasil, December 2, 2024. [Online]. Available: /statistics/941733/black-week-e-commerce-sales-value-checkout-brazil/
