In a survey conducted in 2019, 70.7 percent of respondents in Italy saw Black Friday as a good opportunity to buy Christmas gifts. Nevertheless, 43.1 percent of interviewees declared that Black Friday was only an excuse to purchase things they would have never bought otherwise.
A further survey about purchasing intentions reveals that most of the Italian respondents planned to buy something on Black Friday.
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QVC. (November 30, 2019). How would you describe Black Friday? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1084256/understanding-of-black-friday-in-italy/
QVC. "How would you describe Black Friday?." Chart. November 30, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1084256/understanding-of-black-friday-in-italy/
QVC. (2019). How would you describe Black Friday?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1084256/understanding-of-black-friday-in-italy/
QVC. "How Would You Describe Black Friday?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Nov 2019, /statistics/1084256/understanding-of-black-friday-in-italy/
QVC, How would you describe Black Friday? ÌÇÐÄÆƽâ°æ, /statistics/1084256/understanding-of-black-friday-in-italy/ (last visited July 27, 2026)
How would you describe Black Friday? [Graph], QVC, November 30, 2019. [Online]. Available: /statistics/1084256/understanding-of-black-friday-in-italy/
