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Personal data consumers would be most willing to share with companies for financial compensation in the United Kingdom (UK) in 2020, by data type

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Release date

June 2020

Region

United Kingdom

Survey time period

January 20 to May 6, 2020*

Number of respondents

3,197 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

*The survey was conducted in two waves, between the 20th to 31st January 2020 and 27th April to 6th May.

Respondent breakdown for the UK: 2,218 respondents in wave 1,979 in wave 2

Citation formats

Types of personal data consumers would be most willing to sell to companies UK 2020

Published by
Christy Tila,
Nov 25, 2020
Although a majority of internet users aged between 18 and 75 years in the United Kingdom (UK) are still skeptical when it comes to personal data being collected by companies, a small share (** percent) would be willing to share this data in return for financial compensation. These types of data mainly included purchase history and location data, while a slightly smaller percentage stated they were willing to sell their browsing history and online media consumption to companies.
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Online privacy in the United StatesInternet usage worldwideInternet usage in the United StatesCybercrime and internet users in the United StatesOnline privacy regulations in the United States
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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