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Awareness of direct-to-consumer (D2C) among business people in Japan as of March 2020

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Source

Release date

April 2020

Region

Japan

Survey time period

February 13 to March 3, 2020

Number of respondents

1,844 respondents

Age group

20-69 years

Special properties

business people working at companies selling private label items

Method of interview

Online survey

Supplementary notes

Original question: "Regarding the word 'D2C', please choose your level of awareness."
Only one answer was allowed.

Citation formats

Awareness of D2C among businesses in Japan 2020

Published by
F. Watty,
Nov 16, 2020
The majority of business people in Japan, around ** percent, did not know the meaning of direct-to-consumer (D2C), as revealed in a survey conducted in 2020. Only around **** percent of respondents knew the word 'D2C' and would be able to explain it to other people.
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