During a March study among digital retailers worldwide gauging their expectations of Amazon Prime Day activities, it was found that the majority of respondents, namely ** percent, were planning to use Amazon advertising to promote their products. Another ** percent said they expected to use the officially sanctioned Lightning or Featured Deal for that purpose.
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eMarketer. (April 20, 2020). Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
eMarketer. "Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020." Chart. April 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
eMarketer. (2020). Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
eMarketer. "Expected Investments in Selected Advertising and Promotional Efforts of Digital Retailers on Amazon during Prime Day Worldwide as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Apr 2020, /statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
eMarketer, Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/ (last visited August 03, 2026)
Expected investments in selected advertising and promotional efforts of digital retailers on Amazon during Prime Day worldwide as of March 2020 [Graph], eMarketer, April 20, 2020. [Online]. Available: /statistics/1182257/amazon-prime-day-advertising-types-retailers-investment/
