In 2019, nearly half of the online e-commerce users who shopped on Singles' Day were from China's third-tier cities or below. The purchasing power of small-town residents in China increased significantly in recent years.
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Website (nisdata.com). (November 12, 2019). Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
Website (nisdata.com). "Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier." Chart. November 12, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
Website (nisdata.com). (2019). Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
Website (nisdata.com). "Distribution of E-commerce Users during Singles' Day Sales in China on November 11, 2019, by City Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2019, /statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
Website (nisdata.com), Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier ÌÇÐÄÆƽâ°æ, /statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/ (last visited August 03, 2026)
Distribution of e-commerce users during Singles' Day sales in China on November 11, 2019, by city tier [Graph], Website (nisdata.com), November 12, 2019. [Online]. Available: /statistics/1177745/china-breakdown-of-singles-day-shoppers-by-city-tier/
