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Share of gross merchandise value on Singles' Day in annual retail sales in China from 2012 to 2018

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Source

Release date

November 2019

Region

China

Survey time period

2012 to 2018

Supplementary notes

Values have been rounded.

Citation formats

Share of Singles' Day online sales in total retail sales in China 2012-2018

Published by
Yihan Ma,
Oct 12, 2020
In 2018, Singles' Day sales' gross merchandise value accounted for **** percent of the total retail sales in China that year. Singles' Day is one of China's most famous online retailing festivals, which lands on * every year.
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Topics

Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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