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In 2025, overall e-commerce transactions approached trillion yuan, decreasing from around trillion yuan the year before.

E-commerce development in China

China's e-commerce industry has enjoyed above-average growth in the last few years. In 2025, gross merchandise volume on online shopping amounted to about trillion yuan, while around ** trillion yuan was generated by physical goods. According to the CNNIC, the number of online shoppers in China has surpassed the * in 2025. 

An important target group of China's booming e-commerce sector is the mobile user segment. As of 2022, around ** percent of the e-commerce transactions in China were conducted via mobile devices, and the share is expected to grow to ** percent by 2026. For many Chinese consumers, smartphones have became their primary choice in making online shopping. 

Another factor rapidly utilized by the Chinese e-commerce industry is social media presence. Chinese consumers rely heavily on friends and peer groups for shopping information. Therefore social media has gained a lot of relevance for e-commerce endeavors. As of the first quarter of 2022, the social commerce website Pinduoduo had more than *** million monthly active users.