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Opinion among people in Japan on advertising of companies via social networking services (SNS) during the coronavirus disease (COVID-19) pandemic as of April 2020

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Source

Release date

April 2020

Region

Japan

Survey time period

April 8 to 12, 2020

Number of respondents

4,157 respondents

Method of interview

Online panel

Supplementary notes

*E.g. involve going out.

Original survey question: "Please choose only one answer that fits your thoughts on the current promotion activities of companies on SNS."

Citation formats

Attitude on corporate promotion activities via social media amid COVID-19 Japan 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 17, 2020
According to a survey conducted in April 2020, around ** percent of respondents in Japan had no problems with companies advertising on social networking services (SNS) during the coronavirus disease (COVID-19) pandemic, as long as those advertisements did not encourage activities that would lead to a further spread of the virus. An additional ** percent were in favor of companies rapidly doing promotion activities not furthering the spread of the virus, partly considering them as a means to stimulate the economy.
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