All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Citation formats
U.S. consumers spending based on a brand's response to racial injustice 2020, by age
In 2020, ** percent of Americans aged between 18 and 34 stated that they would purchase or boycott products based on a brand's response to racial injustice. This figure was ** percent for people aged 55 and over.
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Edelman. (June 7, 2020). Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
Edelman. "Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age." Chart. June 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
Edelman. (2020). Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
Edelman. "Share of Consumers Who Buy or Boycott Products Based on a Brand's Response to Protests against Racial Injustice in The United States in 2020, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2020, /statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
Edelman, Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age ÌÇÐÄÆƽâ°æ, /statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/ (last visited August 05, 2026)
Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age [Graph], Edelman, June 7, 2020. [Online]. Available: /statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
