In a survey conducted in 2019, ** percent of the respondents in Malaysia stated that they discovered new products via social media rather than other online or offline means. Comparatively, ** percent of respondents in Vietnam stated during the same survey that they discovered new products on social media as opposed to other online or offline means.
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Bain & Company. (January 11, 2020). Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. "Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region." Chart. January 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. (2020). Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company. "Share of Respondents Who Discover New Products via Social Media in Southeast Asia in 2019, by Country or Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2020, /statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
Bain & Company, Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region ÌÇÐÄÆƽâ°æ, /statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/ (last visited August 05, 2026)
Share of respondents who discover new products via social media in Southeast Asia in 2019, by country or region [Graph], Bain & Company, January 11, 2020. [Online]. Available: /statistics/1148096/sea-respondents-who-discover-products-on-social-media-by-country-or-region/
