To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆÆ½â°æ Account for unlimited access
Around **** of respondents to a consumer survey were influenced by brands if they were associated with a favorite TV programme or other digital and print media like websites or magazines. According to the results of a 2020 survey conducted in the UK, for ** percent of consumers, brands' connections with digital or print media did not have any effect on noticing brands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
dunnhumby Beyond. (July 1, 2020). To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
dunnhumby Beyond. "To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"?." Chart. July 1, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
dunnhumby Beyond. (2020). To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
dunnhumby Beyond. "To What Extent Do You Agree or Disagree with The Statement "I Notice a Brand More If It's Associated with My Favourite Tv Programme, Magazine, Article or Website"?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jul 2020, /statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/
dunnhumby Beyond, To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"? ÌÇÐÄÆÆ½â°æ, /statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/ (last visited August 03, 2026)
To what extent do you agree or disagree with the statement "I notice a brand more if it's associated with my favourite TV programme, magazine, article or website"? [Graph], dunnhumby Beyond, July 1, 2020. [Online]. Available: /statistics/1131451/influence-of-media-on-brands-among-consumers-united-kingdom/